SEO specialist

There is a perception that SEO as a channel for generating leads is becoming less relevant. However, in the current environment, business owners do not have many options for diversifying their costs and continuing to receive inquiries at an acceptable price. On Google, the only way to reach your audience is to optimize your website, as paid advertising is no longer available there.

Website optimization helps your business attract your target audience and increase customer trust through better search engine rankings.

Why is this important? In today's world, about 90% of consumers start their search for a product or service online. If your website does not appear on the first few pages, the likelihood that a potential customer will choose your competitor increases dramatically.

How SEO helps your business:

Increases organic traffic by increasing the number of visitors to your website.
Improves user experience through optimized content and technical components.
Increases conversion by making the website more attractive and user-friendly.
Reduces advertising costs in the long term, as organic traffic is free.

Now let's take a look at what an SEO specialist does and why the profession remains relevant. There are very few good specialists on the market, and the demand for them is growing every year.

Most companies have their own corporate website/online store or network of websites. Obviously, any website needs to attract traffic (visitors/potential customers). This is often done through targeted (Facebook) or contextual advertising (Google Ads). However, the cost of attracting customers there is only increasing, while the quality of the audience is declining due to the emergence of “banner blindness.”

SEO (search engine optimization) is a tool that allows you to attract organic (relatively free) and, most importantly, targeted traffic to your website. Sometimes the term “SEO promotion” is used, which is fundamentally incorrect. The only correct term is “SEO promotion.”

An SEO specialist optimizes a website to meet search engine requirements in order to improve the website's position in organic search results for key queries, namely:

• collects key queries for which your website can be displayed;
• analyzes successful competitors to understand what makes them successful;
• prepares a website promotion strategy and a plan for 3-6 months;
• draws up technical specifications for implementing improvements to the website (for example, creating new pages, posting texts, placing products, adding images, purchasing links, and much more)
  is responsible for the result – increased website traffic, improved website rankings for specified queries;
• communicates with the customer/marketer to agree on improvements to the website.

SEO work with a good specialist can lead to the following results:

• Increased visibility of the site for targeted queries. By optimizing the content and technical aspects of the site, you can improve its visibility in search engines, which will lead to more clicks on your site's links.
• Increased organic traffic. Optimizing your website for search engines will help improve its ranking in search results, which will lead to an increase in the number of visitors coming to your website through organic search.
• Increase conversions. SEO not only helps attract traffic to your website, but also increases the conversion of users into customers or subscribers by improving content quality, optimizing the sales funnel, and improving the user experience.
• Improved company reputation. Visibility in search results helps increase trust in your brand, improving its reputation and authority in the eyes of users.
• Saving resources on advertising. After successful SEO work, you can reduce advertising costs, as organic traffic will become the main source of visits to your site. You diversify your budget and reduce the cost per lead.

Results may vary depending on the specifics of the business, the competitive environment, and the quality of the optimization work performed.